The Unicorn in Your Freezer: Snow Monkey Superfood Ice Treat Debuts at Los Angeles FitExpo

Meet the Women Reinventing Ice Cream at Booth 1327 at L.A. FitExpo

Ice Cream So Healthy, You Can Have It For Breakfast
If mother nature didn’t make it, they didn’t use it. Snow Monkey is here to revolutionize the frozen aisle. With 20 grams of protein per pint and way less sugar than your morning açaí bowl, this unicorn in your freezer is ice cream reinvented. Snow Monkey Superfood Ice Treat is a healthy, indulgent snack, packed with sustainably-sourced, all-natural, plant-based ingredients free from major allergens like dairy, nuts and gluten. Full of functional superfoods and proudly vegan, paleo and non-GMO, Snow Monkey is as guilt-free as it gets. 

Founded To Fuel Adventures
When co-founders Rachel Geicke and Mariana Ferreira developed the initial recipe for Snow Monkey Superfood Ice Treat in their Boston University apartment kitchen, both women were balancing school, athletic endeavors and busy lives. They were looking for an option that was as healthy as it was convenient and delicious. Initially funded by a passionate community on Kickstarter, Snow Monkey is now sold throughout Southern California with plans to expand online and nationwide in 2017.

Get To Know Superfood Ice Treat

  • Available in Cacao and Goji Berry flavors in 16 oz. pints, with additional flavors and a single-serving size coming soon
  • It’s all-natural, vegan, paleo, dairy-free, gluten-free and non-GMO
  • Each pint is packed with 20g of plant-based protein
  • Each flavor has six functional superfood ingredients
  • Snow Monkey is great for:
    • Athletes as a high protein snack
    • People with food allergies
    • Heart healthy consumers; Goji Berry has no added sugar
    • Busy families wanting a nutritious treat
    • People on-the-go looking for a healthy breakfast
    • Eco-friendly consumers wanting sustainably-sourced ingredients and packaging

Try Snow Monkey & Meet The Team
Stop by booth 1327 at the Los Angeles FitExpo January 7-8, 2017 and taste ice cream reinvented for yourself. Co-founders Rachel Geicke and Mariana Ferreira are available to share their story, their plant-based, clean food philosophy as well as where they see the future of food heading.

Find Snow Monkey at Other Events

Learn more about Snow Monkey at snow-monkey.com or visit the Snow Monkey newsroom at snowmonkey.pr.co.

About Snow Monkey
Snow Monkey is a Santa Monica-based startup. Founded by two women who met as undergraduates at Boston University, Snow Monkey has reinvented ice cream as a nutritious and indulgent treat, packed with sustainably-sourced, all-natural, plant-based ingredients, free from dairy, gluten, nuts and other major allergens. Snow Monkey is on a mission to change the way people eat by reimagining staple favorites as delicious fuel for a healthy life. For questions, samples or to connect for a conversation, contact kingdom@snow-monkey.com.

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Snow Monkey Goes Back to School

Snow Monkey Superfood Ice Treat, in 16 oz. Cacao and Goji Berry flavors, is now available in all seven Aztec Markets throughout San Diego State University. “We couldn’t be more excited,” shares Mariana Ferreira, co-founder of Snow Monkey. “We’re so proud to have SDSU as our first campus to carry Snow Monkey. It’s an important step toward our goal of making Snow Monkey available on university campuses across the U.S.”

“Juggling school, athletics, work and having a life often means something has to give,” Rachel Geicke, co-founder points out. “We want to help students make healthier choices every day without sacrificing convenience or nutrition. Sure, we want to be on the shelves at your local Whole Foods Market and stocked in your home freezer, but we know that convenience is key. Being available in offices, gyms and at schools will make it easier for customers to benefit from Snow Monkey’s antioxidants, fiber and protein at any point in the day.

 

Snow Monkey was born at college. Geicke and Ferreira met at Boston University, where they often experimented with their own recipes that were healthier than anything they could find at the store. “We live in an age of convenience with an explosion of new products, however, when you look closely at the nutrition content, most options come up short,” explains Geicke. “University students, in particular, are looking for options that are easy to grab and go, but they don’t want to sacrifice taste or health.”

 

With 20 grams of protein per pint, Snow Monkey’s all-natural Superfood Ice Treat is made from only fruits, seeds and superfoods, and it is free from all major allergens like dairy, soy and gluten. Geicke knows it’s a win-win for students. “We hope athletes will enjoy it for intelligent fuel as much as for taste. For all of the students getting ready for finals, grab Snow Monkey for energy and brainfood. It’s a perfect, nutrient-rich breakfast or snack.”

 

About Snow Monkey

Snow Monkey is a Santa Monica-based startup. Founded by two women who met as undergraduates at Boston University, Snow Monkey has reinvented ice cream as an indulgent, creamy treat, packed with sustainably-sourced, all-natural, plant-based ingredients, free from dairy, gluten, nuts and other major allergens. Snow Monkey is on a mission to change the way people eat by reimagining staple favorites as delicious fuel for a healthy life. To learn more, visit snow-monkey.com. For questions, contact kingdom@snow-monkey.com.
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New Year. New You. New us. in Pints!!

Since launching in retail grocery stores in May, Snow Monkey maker of Cacao and Goji berry Superfood Ice Treat and its team of three, has done a full pivot. In the past month, packaging has been optimized, recipes have been perfected and their co-packer has been upgraded.

Co-founder Rachel Geicke describes the process as drinking from a firehose. “Though we are new to this industry, we’re finding that retailers and customers are our best teachers, and our intuition has been our best guide.” Snow Monkey’s Kickstarter campaign was 180% funded, and they received overwhelmingly positive feedback from backers about their products. “We realized we had the potential to go big, and we wanted to make sure we had sustainable packaging because we care about the planet and so do our customers.” Introducing Snow Monkey’s new 16 oz. containers, certified by the Sustainable Forestry Initiative.

“When we decided to change our packaging, we thought it would be a great time to reflect on what else we could improve,” shares co-founder Mariana Ferreira. Geicke adds, “Our customers are health-conscious individuals who care for their minds and bodies. We want to give them intelligent fuel that is delicious and nutritious. By adjusting graphics and information on our packaging, we are able to communicate the health benefits of Snow Monkey more effectively.” The new labels make Snow Monkey’s plant-based, 20g of protein per pint and six superfood ingredients stars in the crowded frozen aisle. According to Geicke, “The beauty of being a startup is that we can enact changes quickly and stay agile.”

“Snow Monkey just might change your life. It has certainly changed ours.” Ferreira laughs as she recounts their origin story. “We set out to create an all-natural snack powered by superfoods when we were still in college. We’ve not only done it by reinventing ice cream that is made from only fruits, seeds and nuts, we also created a business that is challenging and rewarding us every day.”

Geicke summarizes her experience, “When I find myself still working at 9:30 p.m., I grab a pint of Snow Monkey for energy, and it reminds me that what we’re doing is pretty incredible. We’re turning the frozen desert concept on its head. We’re revolutionizing ice cream. We’re building a business that we hope will bring a lot of joy, nutrition and health education to a lot of people. What more could I ask for?”

About Snow Monkey

Snow Monkey is a Santa Monica-based startup. Founded by two women who met as undergraduates at Boston University, Snow Monkey has reinvented ice cream as an indulgent, creamy treat, packed with sustainably-sourced, all-natural, plant-based ingredients, free from dairy, gluten, nuts and other major allergens. Snow Monkey is on a mission to change the way people eat by reimagining staple favorites as delicious fuel for a healthy life. To learn more, visit snow-monkey.com. For questions, contact kingdom@snow-monkey.com 

Read more →