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Chief Marketing Officer

Liza Hinman is the CMO at Snow Monkey, overseeing everything from branding to communications to shopper and digital marketing. She has been involved with (and eating copious amounts of) Snow Monkey ever since it was just an idea at Boston University.

Whether it be the work-hard-play-hard mentality, the dedication to mindful consumption, or the enthusiasm for challenging oneself beyond perceived limitations, Liza is determined to make the various aspects of the Snow Monkey lifestyle accessible to all and with good reason. After being diagnosed with numerous food intolerances between the ages of 18 and 21, she quickly had to find a new normal in regard to eating healthfully and consuming the proper nutrients. What started out as a frustrating journey, soon evolved into a revitalized outlook on life and food, which she believes everyone deserves.

Liza holds a BS in Mass Communications, Public Relations and Advertising from Boston University. Following her May 2016 graduation, she worked at Weber Shandwick, a leading global public relations agency, in their consumer products practice and mainly focused on the Ocean Spray, Stop & Shop and Staples accounts. She worked there for 11 months before returning to her true love: Snow Monkey.